Comcast NBCUniversal is bringing connection to life this summer through a new collaboration inspired by Illumination’s Minions & Monsters, in theaters July 1. To celebrate the riotous new chapter in the biggest animated franchise in cinema history, Minions will take over all 700 Xfinity stores, pairing pop culture fun with real-world innovation to show how fast, easy connectivity can turn everyday moments into something magical. Xfinity members can enjoy exclusive perks, collectible drops, and special screenings.
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Xfinity members seen at an Xfinity Store, on Monday, June 15, 2026, experiencing Xfinity’s activation for Illumination’s Minions & Monsters featuring exclusive AR experiences, collectible drops and photo moments. King of Prussia, Penn. (Ryan Collerd/AP Content Services for Comcast)
Immersive Retail Experiences: Illumination’s Iconic Minions Take Over Xfinity Stores
Beginning June 15 through July 5, Xfinity retail stores nationwide will transform into playful Minions & Monsters destinations, turning store exploration into entertainment. Customers can step into an exclusive augmented-reality experience, “A Portal into Mayhem” that lets them interact with characters from the film, unlocking immersive portals that bring movie content into their real-world environment.
Minions fans, Xfinity members and new customers can search the store to find hidden Minions, conjure spells and collect movie clips. As they discover and scan character markers throughout the store, Xfinity members can score perks.
Select locations will feature larger-than-life Minions installations inspired by scenes from the movie, creating picture-perfect moments for fans and families. While supplies last, members can also take home limited-time Minions collectible drops, including pins and t-shirts, with exclusive merch available for Platinum and Diamond members.
Minions Make Same-Day WiFi Feel Like Magic
As part of the collaboration, Illumination’s Minions help tell the story of Xfinity Same-Day WiFi—the simplest way to sign up, set up, and start using home Wi-Fi in just one day.
With Same-Day WiFi, customers can:
- Sign Up with convenient retail pickup or, in select markets, home delivery of Xfinity equipment
- Set Up using a smart, secure, plug-and-play device
- Start Up with just a few clicks in the Xfinity app – streaming, gaming, and browsing in no time
It’s fast, easy and almost as much fun as the Minions themselves! Across Xfinity stores, Same-Day WiFi and fan-favorite characters come together to show that getting connected doesn’t have to be mayhem—it can feel like magic.
Xfinity x Illumination’s “Imagine That”
This all comes to life through Xfinity’s new “Imagine That” campaign, inspired by the playful, high-energy world of Illumination’s Minions & Monsters. Through fast-paced, mischievous storytelling, the campaign shows how Xfinity’s Same-Day WiFi transforms that experience into something magical—letting customers go from sign-up to streaming the very same day.
Members Get More With Exclusive Access and Perks
Xfinity is extending the celebration beyond stores and into theaters with special experiences for members.
All members will have access to a $5 Fandango Movie Cash offer and be able to purchase tickets for early access screenings of the film through Fandango, while supplies last, plus the ability to download Minions & Monsters digital experience kits directly through the Xfinity app.
Diamond members can also enter to win tickets to VIP screenings in Philadelphia, Boston, Seattle, Chicago, and San Francisco.
The Minions & Monsters celebration is the latest example of how Xfinity delivers the best of Comcast NBCUniversal’s family of brands to customers and brings beloved franchises to life. From entertainment and streaming to live events, theme parks, and cultural moments, Xfinity membership unlocks exclusive perks, discounts and experiences for all eligible customers at no additional cost. For more information, visit xfinity.com/membership.
About Comcast
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
About Illumination’s Minions & Monsters
Fresh off the worldwide blockbuster success of summer 2024’s funniest comedy, Despicable Me 4, Illumination expands its joyful animated universe with a riotous new chapter, featuring all-new characters, in the biggest global animated franchise in history: Minions & Monsters.
This is the rambunctious, ridiculous and totally true story of how the Minions conquered Hollywood, became movie stars, lost everything, unleashed monsters onto the world and then banded together to try and save the planet from the mayhem they had just created.
The acclaimed voice cast includes Academy Award® winner Allison Janney, two-time Academy Award® winner Christoph Waltz, Academy Award® winner Jeff Bridges, two-time Academy Award® nominee Jesse Eisenberg, Zoey Deutch (Nouvelle Vague) and Academy Award® nominee and comedy iconoclast Trey Parker, co-creator of South Park. The cast also includes Saturday Night Live alum Bobby Moynihan and Phil LaMarr (Futurama, King of the Hill).
Minions & Monsters is directed by Academy Award® nominee Pierre Coffin, a director of the first three Despicable Me films and the first Minions film. Coffin has also provided the voice for the Minions since their film debut in 2010. The film is written by Brian Lynch (Minions, The Secret Life of Pets films) and Pierre Coffin and is produced by Illumination’s Academy Award® nominated founder and CEO Chris Meledandri and by Bill Ryan (executive producer, The Super Mario Bros. Movie). The executive producer is Brian Lynch.
More than ten years after their creation, the Minions have become the most iconic animated characters of their generation. Globally recognized and beloved by fans of all ages, they have propelled Illumination’s Despicable Me and Minions to a global box office of more than $5.6 billion.
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